About Red Dust Snow Studio & Simon Bayliss
Our Mission: Regionally Rooted, Digitally Driven
Red Dust Snow Studio is the vision of Simon Bayliss—digital strategist, web designer, professional photographer, and regional brand champion. With decades of experience and a passion for storytelling, Simon helps businesses from Albury, Wodonga, across Victoria, New South Wales, and even Scandinavia connect with audiences and unlock digital potential.
We believe every business - no matter its size, hometown, or history - deserves a digital partner who understands its world, sees its opportunity, and knows how to tell its story.
The Red Dust Snow Journey
From pioneering one of Australia’s first web-based nurseries in 2000, to delivering award-winning projects for tourism, agriculture, and media, Simon’s journey blends technical mastery, creative vision, and deep local knowledge.
A defining moment came in 2003 - on a motorcycle journey across Europe, camera in hand - rediscovering a lifelong passion for photography. That creative spark, rooted in the Barmah-Millewa Forest and shaped across Australia and Sweden, ignited Red Dust Snow: a studio where digital innovation meets real-world experience.
Over 20+ years, Simon has collaborated with leading brands, tourism bodies, and publishers including:
- Tourism NSW
- Destination NSW
- Tourism Victoria
- Outback NSW Tourism
- Australian Financial Review
- Australian Traveller
- Outback Magazine
- Major local and regional newspapers & publishers
- And many more across editorial, advertising, digital, and creative projects
What Makes Red Dust Snow Different
Regional Experience & Creative Depth
- Decades of hands-on digital experience: web, e-commerce, SEO, UX, content, photography
- Specialist in regional storytelling (Australia & Sweden) and destination branding
- Strong ties to agriculture, tourism, and lifestyle sectors
- Award-winning images and content featured in major publications and campaigns
Full-Spectrum Digital & Creative Services
- Web design & development – custom, mobile-first, SEO-optimised solutions
- E-commerce expertise – Shopify, BigCommerce, Squarespace, WooCommerce
- SEO & digital marketing – local/national search, lead generation, audience growth
- Content creation – copywriting, photographic storytelling, video production
- Social media strategy – authentic, community-driven campaigns
- Photography – commercial, editorial, travel, landscapes, regional wall art
A Client-First, Community-Driven Ethos
- Solutions tailored to your goals and audience
- Support for metro, regional, and outback businesses
- Transparent, honest, integrity-driven partnerships
- Celebrating regional businesses and communities at every step
The Creative Legacy
Simon’s passion for authentic storytelling—behind the lens, at the keyboard, or on the trail—has led to iconic Australian projects like the Darling River Run, Sturt’s Touring Route, and the Barmah-Millewa Forest, along with major tourism events: Deni Ute Muster, Henty Field Days, and Albury Gold Cup.
Internationally, his work spans diverse landscapes and cultures, with extended periods photographing Sweden, highlighting Red Dust Snow’s unique east-west perspective.
“Don’t look at what is, ask ‘why,’ look at what isn’t, and ask ‘why not?’”
A personal mantra shaping every project.
Our Values
- Integrity: Transparency and honesty in every project
- Innovation: Pioneering the latest in web, digital, and content strategy
- Community: Uplifting regional Australia and celebrating local stories
- Passion & Purpose: Creativity, vision, and love for what we do
Join the Red Dust Snow Journey
Ready to tell your story or elevate your digital brand?
Red Dust Snow Studio is your local digital agency and creative partner, combining the reach of a national firm with the heart of a regional storyteller.
Grow your brand, engage your community, and capture what makes you unique—online and in real life.
Let’s build something remarkable together.
- 📞 Schedule Your Consultation
- 🎯 Get a Custom Quote
- 💡 View Our Portfolio
Red Dust Snow Studio – Your Local Digital Partner for Web, Marketing, and Creative Storytelling